Five eggs stacked vertically on a light blue background.

Mission

Sunny Side Up offers peer support groups that normalize the conversation of infertility, pregnancy loss, and premature birth.
Founded in April 2020 in the midst of the COVID-19 shutdown, SSU began as a small circle of support during a time of isolation and has since grown into a trusted community with 500+ meetings held and over 90 babies born to members.

We support women through every stage of their family-building process.
Whether someone has just experienced a miscarriage, is preparing for an egg retrieval, or is awaiting an embryo transfer, our mission remains the same: to help women feel less alone, more informed, and deeply supported by a community that understands.

A woman holding a baby on a beach at sunset, with the ocean and a sailboat in the background.

A woman with long blonde wavy hair and blue eyes smiling while holding a document with an image of a human egg cell.

Madison Gaucher

MEET THE FOUNDER

A former executive assistant turned passionate support group host for individuals facing infertility. My personal journey through miscarriage and infertility that lead to a live birth with the help of IVF has profoundly shaped my life and fueled my dedication to helping others in navigating similar paths.

I bring a unique blend of compassion and resilience to my peer support approach. I understand firsthand the emotional and physical challenges of infertility and IVF, and I’m committed to creating a safe, supportive space where one can share their experiences, find comfort, and gain strength.

I truly believe in walking with women through every high and low, helping them stay grounded in hope and possibility.

I live in NJ with my IVF rainbow kiddo.